2401 PGA Blvd., Ste 185, Palm Beach Gardens, FL 33410
561.691.0365
561.691.0365
12020 South Shore Blvd., Ste 300, Wellington, FL 33414
1561.793.9960
1561.793.9960
The Gardens Location
Experienced Salon Experts in Palm Beach Gardens, FL
OWNER STYLIST
Edmund Soriero
Edmund Soriero, known in the beauty industry as Eddie Soriero, was born and raised in New York City. He began his haircutting career on Madison Avenue at the Peter Coppola Hair Salon, then moved to The Plaza Hotel where he worked closely with celebrity stylist Oscar Blandi. His last stop before moving to Florida was the luxurious Louis Licari Hair Salon on Fifth Avenue. During his tenure in New York City, Edmund's hairstyles and quotes were featured in numerous beauty magazines including Mode, McCall's, Celebrity Shorthair, YM and Redbook. His television credits include CBS This Morning and The View. While in New York City, Edmund "Eddie" had the opportunity to style the hair of many celebrities such as Michael J. Fox, Tracey Pollan, Jennifer Grey, Milli Avital, Gabriel Byrne, Calista Flockhart, Dr. Ruth, Sally Wheeler, Argentinean actress Andrea Del Boca; television personalities such as Jill Rappaport from the Today show and NYC newsanchor Mary Garafolo; not to mention numerous models from Ford, Images and Wilhemina Modeling. Edmund's photo and biography is published in the SOJOURN coffee table book, written by Elan Sassoon (son of Vidal), showcasing some of the most talented stylists in the country. Sassoon also chose Edmund James Salon as one of his all-time favorite recommendations.
Edmund's natural charismatic personality along with his excellent hairdressing skills keeps his clients consistently coming back. His strong belief in accommodating all clients and having that friendly connection is unparalleled. His motto is "The first time I see you, you're a client; the second time I see you, you're my friend." He has deep respect for his clients, and not to mention the free laughs they get while sitting in his chair. Edmund's creative, professional and talented team at Edmund James Salon can't wait to meet you.
STYLISTS/COLORISTS
Aaron Currie
Training under Paul Mitchell Systems in Miami after cosmetology school in 2001 was just the beginning of Aaron's career gaining extensive knowledge in various other professional hair color lines, such as Goldwell, Wella, L'Oréal, and Redken. With tutelage at the Redken Academy and L'Oréal SoHo Academy, both in NYC, Aaron acquired the knowledge and understanding to utilize any color line necessary. His expertise in cutting hair over the years has allowed him to be well-rounded and proficient, giving all his clients the most up-to-date and fashionable styles. On top of Aaron's color and cutting expertise, he is Certified as both a Great Lengths and Hot Heads seamless hair extension expert. He is also a Certified Ouidad curly hair expert, obtaining his expertise by undergoing specialized training in curly hair and curl patterns, perfecting the art of cutting and styling curly hair. Aaron's desire to create a wide variety of styles and work with a wide range of clients to include local news personalities is what continues to fuel his growth and dedication to this industry.
Carl Sugrue
Carl was born in England and was inspired to do hair as a little boy when his mother opened Joy of London (hair salon). Carl did his first shampoo at 7-years-old and started assisting when he was 16-years old. He has always taken pride in his craft and started working at high-end salons in South Florida for many years before moving to the Gardens. Carl is an extremely creative person and loves people. He excels in giving his clients personalized attention and finds the most satisfaction in creating beautiful colors and haircuts that flow and please his clients on individual levels.
Colleen Casey
Colleen Casey began her journey in 1995 at the age of seventeen. She assisted at the Lawrence Trilio Salon in Philadelphia, PA, for 4 years, ultimately receiving her cosmetology license and starting her career as a hair stylist. In 2001, Colleen relocated to West Palm Beach, FL. She has been working in the Palm Beach Gardens area since 2008. Colleen's passion for doing hair has kept her work creative and original and her determination and desire to give excellent customer service shows in her daily work ethic.
Karina Kloczko
Karina is a European hair stylist who specializes in precision cutting and color. Her artistic vision allows her to have a detailed, yet innovative approach to color. Whether you want a contemporary cut or funky short avant-garde style, you are sure to be pleased with the experience you have with Karina as well as with the result. Karina's cutting expertise is in short hair and has been named our pixie-queen.
Tiffany Pellegrino
Tiffany has been a color expert since the year 2000, licensed and trained in both South Florida and New York. Working side by side with Edmund "Eddie" Soriero since 2001, she has maintained a solid reputation in producing consistently beautiful color to each of her clients. Tiffany has mastered her color technique through continuing education with the U.S. Hair color Exchange. She is a proud member of the Edmund James Salon.
Rachel Ciavattone
Having a strong passion for color, Rachel started training at the world-renowned Vidal Sassoon Academy in Santa Monica, California. She then worked in Beverly Hills honing her skills as a color specialist. After mastering her techniques, Rachel relocated to Aspen, Colorado, where she further enhanced her career working with top stylists. Returning to her home of the Palm Beaches in 2002, she established herself as one of the top colorists in her field. While Rachel is known for specializing in blondes, her ability to envision all color needs has been proven by her success. She has truly mastered the art form of color.
Micki Stella
With over 25 years of experience in the hair industry, Micki has proven her talent as a color specialist. After her training at the Yellow Strawberry Salon on Las Olas Boulevard, Micki moved forward with her career at the Elite Group Salon in Ft. Lauderdale where she worked amongst top stylists. After having a family, Micki sought Palm Beach Gardens as her home and moved her career here. She has worked in the Gardens area since 1999 and has a reputation in town for her amazing color techniques. Micki's work was recently featured in Hairstyle magazine. Micki takes pride in her work and her vision of color is truly unique.
Jill Hammond
With over 35 years' experience in cutting and styling hair, Jill's ability to re-envision a modern youthful look for her clients comes easy. Having trained at Bumble & Bumble, Tony & Guy and Vidal Sassoon, Jill developed sheer perfection as a multi-talented stylist and her passion for beauty keeps her on top of the latest looks.
Jill has been coined the "Extension Guru" of the Palm Beaches and has mastered the art and science of every hair extension technique. These techniques enable her to create a natural look without harming the client's own hair. Besides lengthening any cut and adding face-frames, Jill's extensions can help people with thinning hair, adding body, volume and dimension, all while making you forget it's not really your own hair.
Jill has been coined the "Extension Guru" of the Palm Beaches and has mastered the art and science of every hair extension technique. These techniques enable her to create a natural look without harming the client's own hair. Besides lengthening any cut and adding face-frames, Jill's extensions can help people with thinning hair, adding body, volume and dimension, all while making you forget it's not really your own hair.
Ever since Brazilian keratin treatments have been launched, Jill has brought a whole new level of customization even to the most unruly hair. This amazing product not only relaxes frizzy, curly or damaged hair for up to 6 months, it's actually good for your hair, adding protein and keratin. Keratin treatments with Jill will make your hair shiny, smooth, easier to manage, and tamed into submission. Jill has participated in dozens of photo shoots and her work has been showcased on the runways of many fashion shows in South Beach and New York City.
Vincent Notorio
Vincent specializes in precision and creative haircutting. Throughout his career, Vincent has dedicated time and energy to educating younger stylists, and we are proud to say he is our Director of Education. Having owned and managed a successful salon in the Northeast for over thirty years, Vincent has brought his talent, impeccable knowledge and experience to the Palm Beaches.
Rahassan Farrell
Originally from Pittsburg, Pennsylvania, Rahassan began her career in 2005 as a colorist/stylist trained and educated with 6 color lines while collaborating her teachings in top Florida salons as an educator of color for 7 years. Rahassan has brought her talent to Walt Disney productions working on special events with hair and makeup, as well as a lead hairstylist and makeup artist for several short films and independent movies. She has been working closely with Edmund "Eddie" Soriero since opening the salon in 2009.
Brittanne Hammond
After going to college and living in NYC for 7 years, Brittanne decided to return to her roots in South Florida and pursue her own creative dream. As a little girl, she watched her mother, Jill (above), style hair and became determined to follow in her footsteps. Growing up on TV, in fashion shows, modeling, and pageants, Brittanne's familiarity with the industry and what it takes to look photo-ready all the time comes easy. Brittanne enjoys studying and staying up-to-date on the latest trends and looks, whether it's for fashion shows, up-dos, fun-dos, bride, prom or just a night out. She is one of Edmund James' most used stylists for fashion shows. Brittanne's devoted to giving you the best color for your skin tone and hair type, and best cut for your facial features. She also specializes in hair extensions, Keratin treatments and is an Ouidad curl expert.
Carmen Lola Polanco
Carmen “Lola” Polanco was born in Puerto Rico and moved to New York City when she was 10 years old. Her love for the industry started early as she spent time in her aunt's salon as a young girl. After having 5 beautiful children and moving to Florida in 2008, she decided to pursue a career in the beauty industry. She attended The Salon Professional Academy in Boynton Beach and joined the Edmund James Salon team after graduating. Lola has been certified with Ouidad Curly Hair and specializes in ethnic hair services. She also specializes in color and straightening treatments.
Lakyn Fornari
With her creative and artistic skills, Lakyn comes to us as a trendy stylist, originally from Pittsburgh, Pennsylvania. She specializes in color, balayage, hair cutting and tape-in extensions. Lakyn focuses greatly on furthering her education and strives to be knowledgeable on all the up-and-coming hair styles. Being a hairdresser is her true passion and she feels great gratification in making her clients look and feel beautiful after each and every visit. She invites you to check out her work on Instagram @lakyntaylorhair
Alyssa Allen
Alyssa's natural skills and talent in color, cut and style has allowed her to excel in the beauty industry since she first began in 2012. Some of Alyssa's specialties include Keratin treatments, up-dos, bridal hair and hair braiding, but her forte is in the art of balayage: Hand painting color directly on the hair. She is certified in Platinum seamless hair extensions and Habit hand-tied weft extensions. Alyssa's passion for the beauty industry has been displayed in Palm Beach Living Magazine by contributing to a photo shoot for an up and coming clothing line. Alyssa's keen eye, warm spirit, dedication and enthusiasm provides her clients with an exceptional beauty experience.
Lorena Munoz
Lorena is an exceptional hair colorist and stylist and has been with the Edmund James Salon since 2013. She is excellent at the many different types of "bob" cuts; graduated, stacked, layered, asymmetrical, concave, classic, inverted, blunt and "the lob" hairstyles. Lorena also excels at applying color using the balayage technique of painting and sweeping, allowing for sun-kissed natural-looking hair color. Lorena is Certified in Habit hand-tied weft extensions. These hand-tied extensions both thicken and lengthen your hair, without the use of glue or adhesives. They can be used long-term to enhance your current head of hair or for special occasions. Lorena also enjoys creating updos for all types of hair; from casual to formal styles, and everything in between.
John Croce
Originally from Long Island, New York, John started his career in the beauty industry in 2013, focusing his specialty on various women's hair color techniques, short trendy women's haircuts, men's cuts and color, and hair extensions. John understands the key to being a great hair stylist is not only his past training and experience, but having strong communication skills; understanding what the client wants, recommending a style, treatment or color based on the client's face shape and skin tone, and then delivering the final desired results. John looks forward to working with you.
Nicole Gaeta
Nicole has extensive experience in the beauty industry focusing on extensions, wigs, bridal, media (all sexes), and runway. She was a featured stylist in Vogue Runway during the New York Fashion Week Spring/Fall 2024-2025 Collection. Nicole’s goal is to have clients of any identification, ethnicity, and age feel welcome as she assists them to transcend to their personal best. Nicole is excited to bring her fresh and modern style to the elite clientele of Edmund James. Nicole has collaborated with eminent designers including Kate Spade, Pamala Roland, Nardos, and the Fashion Institute & Technology (FIT), to name a few. A licensed cosmetologist and instructor in New Jersey and Florida, Nicole has participated in various national and international hair competitions. A business-minded graduate from the entrepreneurship program at Fairleigh Dickinson University with a Master's degree in marketing, Nicole is client-oriented and enjoys providing each client with a personalized approach that can range from conservative business to a bride’s image for her special day. Nicole strives to bring her experience to each individual in a way that fits their personal style.
Andy Cho
Andy started his career in the hair industry over 20 years ago in New York City and comes to us with a wealth of experience. His expertise is in precision haircutting, razor texturing, dry cutting short, medium and long hair, Japanese hair straightening, Botox hair treatments, thermal styling, expert color correction and multi-dimensional balayage techniques. Andy always considers what hairstyle will benefit each person's lifestyle and at the same time bring out their individual features. He is excited to be a part of the Edmund James Salon and looks forward to meeting you.
Victor Bracero
A master stylist, colorist, Certified hair coach, Victor received all his formal training in New York City and Italy, working side-by-side with some of the most experienced and cutting-edge stylists in the industry. He has committed himself to extraordinary client relations and passionate service for his craft. Victor's gift to enhance a guest's natural beauty based on their hair type, facial features and lifestyle is self-evident. Victor specializes in all types of haircuts and color services. His artistic ability combined with continued education on the latest new trends creates a heightened awareness of his guests' needs, which is key to a successful client-stylist relationship.
Cynthia Amsden
Originally from Duluth, Minnesota, Cynthia began her career in an apprenticeship salon in 1988. She relocated to West Palm Beach in 1999, where she worked for a nationally renowned resort for over 20 years. Cynthia is an accomplished, knowledgeable hairdresser and specializes in all aspects of haircutting, coloring and styling. With an upbeat personality and a passion for people, she enjoys serving both her established clients and new ones. Cynthia believes releasing your inner beauty helps appreciate your outer beauty. She looks forward to meeting you!
BARBERS
Vincent Soriero
It all started at age 11, going to the local barber shop after school in Salerno, Italy, to learn the art of barbering the old fashioned way. At age 13, Vincent moved to Torino to refine his training. A few years later he moved to New York with a big dream, to become a fine men's hair stylist. Vincent worked on Madison Ave. and other fine places in the New York area. He later moved to Great Neck, Long Island, and worked at Elegant Barber Shop for many years. Later on, he became the owner to a successful and very popular establishment among the finest stylists. Vincent's specialty is in full men's hair care which includes shave, facial, massage, coloring, hair replacement service and restyling. He is excited to bring this fine lost art back, which by many is referred to as “Old Fashioned Nostalgia.” Vincent is very proud to offer these services to you at his son's salon.
ESTHETICIANS
Armineh Gharakhani
We are excited to introduce Armineh, our long-standing salon esthetician in Wellington, to our PGA location. Armineh will be offering her services here on Tuesdays and Fridays. Armineh specializes in Procell Microchanneling, an anti-aging procedure that punctures thousands of tiny holes (micro-channels), into your skin generating both new collagen cells and elastin, resulting in firmer, newer and smoother skin. She also specializes in luxury and hydrating facials, deep cleaning and acne facials, microdermabrasion, eyelash lift & tint, eyebrow lamination, eyebrow threading & tinting, as well as general body waxing. In addition, she will also be offering Epilfree, a 100% botanical hair removal system, reducing unwanted face and body hair (underarm, legs, bikini, etc.) while nourishing and softening the skin. Epilfree is an alternative to painful laser with exceptional results. Armineh has earned a reputation for providing outstanding esthetic services to our salon guests in Wellington for over 10 years, and we know our guests in PGA will be no exception. Her dedication to skin care excellence ensures that every service is tailored to meet individual skin needs, promoting relaxation and rejuvenation. You can trust in her expertise for a transformative experience. Armineh is excited to meet you!
Meena Patel
Meena moved to the United States from India in the late 1980s and has been mastering the art of threading ever since. She also performs beautiful henna artwork on the skin, whether it's just for fun, because you're in the mood, or even at your next party! She has been working with Edmund "Eddie" Soriero for the last ten years and looks forward to many more with the Edmund James team.
NAIL TECHNICIANS
JoAnna Antonucci
JoAnna has been a nail technician for over 20 years. She specializes in natural nails, gel manicures and fingernail enhancements.
Isabelle Olivera
Isabelle has been a nail specialist for over 20 years. She specializes in Pink & White Gel nail extensions, Acrylics, Gel manicures and Nexgen "dip" nails. She also enjoys giving pedicures and prides herself in the ability to give a wonderful, relaxing leg and foot massage.
Gemma
Gemma has been a nail technician for over 15 years and specializes in manicures, pedicures and 14-day Gel manicures. She loves spoiling her clients and enjoys being a part of the Edmund James Salon.
Shirley Adkins, Nail Technician/Esthetician
Shirley has been a licensed nail technician and esthetician since 1982. She began her passion for nails and skincare in the Northeast region where she worked for 15 years before relocating to Jupiter, Florida, in 1997. Shirley has always worked in high-end salons specializing in meticulous manicures, pedicures and shellac manicures. Shirley offers waxing services to her clients as well. Her attention to detail, accommodation to her clients and focus on the customer experience consistently results in the client's happiness throughout their appointment with her.
Louise
MAKE UP STUDIO
Faye Mendelsohn
Faye began her career as a makeup artist in 1984. As a designer, she created new images for women in the Baltimore, Washington metropolitan areas. Faye worked for professional photographers, modeling agencies, wedding consultants and physicians. She taught plastic surgery patients and dermatology patients the art of corrective makeup. Faye has appeared on QVC Shopping Network and on the Phil Donohue Show. As her career grew, Faye developed a concealer which could be used on sensitive skin. The concealer masks imperfections, looks natural, and is easy to apply. With the success of her Perfect Concealer, Faye expanded her line of cosmetics into foundations, powders, and color selections.
SUPPORT STAFF
Hilary Wheeler
Salon Manager
Sophia
Receptionist
Melanie
Receptionist
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